Breaking Through in Cybersecurity Marketing What It Takes to Rebrand a Cybersecurity Company
Episode Summary:
In this Cyber CMO Confidential episode, Netwrix CMO John Knightly joins Gianna and Charles to talk through the company’s recent rebrand and the thinking behind it.
After years of growth through acquisitions, Netwrix needed a clearer story. John shares how the team repositioned the company around data security that starts with identity, simplified its messaging, and rolled the new brand out across a global organization.
If you’re navigating brand evolution, product complexity, or internal buy-in, this episode offers a look at what it actually takes to pull off a cybersecurity rebrand.
About John:
John Knightly is the Chief Marketing Officer at Netwrix, where he leads the company’s global marketing organization. Before joining Netwrix, he held senior marketing leadership roles at Zscaler, BlueJeans by Verizon, Hewlett Packard Enterprise, and HP, bringing more than 20 years of experience in enterprise technology and cybersecurity marketing.
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Gianna Whitver on LinkedIn
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Charles Gold on LinkedIn
Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page.
See you in the next episode!