Today In History with The Retrospectors The First Ever Starbucks
When Starbucks opened in Pike Place, Seattle, on March 30th, 1971, it was a simple shop selling whole coffee beans, tea, and spices - with no creamy macchiatos or pumpkin spice lattes in sight.
Founders Jerry Baldwin, Zev Siegel, and Gordon Bowker, mentored by Dutch coffee trader Alfred Peet, never intended the store to become a cafe. But then Howard Schultz joined as Marketing Manager. After a visit to Milan, he had an epiphany—coffee wasn’t just a drink, it was an experience. Schultz’s vision of Starbucks as a "third place"—not home, not work, but somewhere in between—helped fuel its massive international expansion.
In this episode, Arion, Rebecca and Olly explain why Schultz was frozen out of the company before buying it back; reveal why, to some extent, Starbucks now functions as a bank; and consider whether the original mermaid logo is just too racy for the 21st century…
Further Reading:
• ‘The first Starbucks coffee shop, Seattle - a history of cities in 50 buildings, day 36’ (The Guardian, 2015): https://www.theguardian.com/cities/2015/may/14/the-first-starbucks-coffee-shop-seattle-a-history-of-cities-in-50-buildings-day-36
• ‘Starbucks opens its first store in Seattle's Pike Place Market | March 30, 1971’ (HISTORY, 2024): https://www.history.com/this-day-in-history/first-starbucks-opens-seattle-pike-place-market
• ‘How Starbucks Became An $80B Business’ (CNBC, 2019): https://www.youtube.com/watch?v=XUBeH7VQaFY
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The Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill.
Theme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Ollie Peart.
Copyright: Rethink Audio / Olly Mann 2026.
This episode originally aired in 2025.
#Business #70s #Food #US
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