X’s decision to rebrand itself from the iconic blue bird we’ve come to know as the place to get our fix of the latest discourse has caused waves in the social media sphere. According to experts, the rebrand of Twitter could cost the app to lose up to between $4 billion and $20 billion in value.

We have Anna Loi, Co-Founder and Director of Content and Digital Marketing at Good & Honest Co in the studio with us today, talking to us about X’s decision to rebrand itself, and how, and when, a company should follow in its footsteps to rebuild their brand.

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