Think from KERA The surprising reason people name their cars
Dec 5, 2025
Justin Gregg, a senior research associate with the Dolphin Communication Project and author of "Humanish," delves into the fascinating world of anthropomorphism. He explains how we project human traits onto animals and objects, influenced by factors like cuteness and movement. Justin discusses the emotional benefits of anthropomorphizing, such as fostering connections and enhancing care for pets. He also highlights the risks of dehumanization and warns about misinterpreting animal behaviors. Join him as he explores the whimsical reasons behind why we name our cars!
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Cuteness Is An Evolutionary Signal
- 'Kinschema'—baby-like facial proportions—evolved to trigger caregiving.
- Cute features elicit caretaking, explaining why humans bred animals to retain juvenile traits.
Saving Spiders In An Industrial Kitchen
- Justin Gregg recounts rescuing dozens of jumping spiders that dropped when a stove turned on in a kitchen.
- His instinct to save them reflected his upbringing and natural tendency to anthropomorphize animals.
Humanizing Aids Prediction And Care
- Anthropomorphism helps humans seek connection and predict others' intentions, a social adaptation.
- Treating tools as social agents makes us care for them, improving tool longevity and success.
