The Marketing Architects Nerd Alert: What 100 studies taught us about marketing
Apr 2, 2026
09:51
Nerd Alert: What 100 Studies Taught Us About Marketing
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.
In this episode, Elena and Rob synthesize findings from 100 Nerd Alert episodes to surface the principles that consistently show up across the research and what they mean for how marketers should think about creative, reach, promotions and measurement.
Topics covered:
To learn more, visit marketingarchitects.com/podcast
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.
In this episode, Elena and Rob synthesize findings from 100 Nerd Alert episodes to surface the principles that consistently show up across the research and what they mean for how marketers should think about creative, reach, promotions and measurement.
Topics covered:
- [00:55] “What 100 Studies Taught Us About Marketing”
- [02:00] Marketing works through memory
- [03:00] Why creative is a strategic multiplier, not a subjective choice
- [04:30] Brand growth comes from reach, not loyalty
- [05:30] Promotions create spikes, not growth
- [06:00] Why measurement often misleads strategy
To learn more, visit marketingarchitects.com/podcast
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.