Creator Playbooks From Finance Career to $1M Coach: The Full Strategy | Simon Alexander Ong
36 snips
Feb 25, 2026 
Simon Alexander Ong, bestselling author and former finance professional turned personal development coach. He breaks down building a million-dollar personal brand, from landing first clients and engineering viral YouTube hits to courting publishers and scaling premium speaking fees. Practical strategies on storytelling, platform roles, and creative access make the journey feel achievable and strategic.
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Monetize YouTube With Ads And Product Funnels
- Use YouTube for brand, ad revenue, partnerships, and to funnel viewers to products; enable mid-rolls strategically once retention is proven.
- Simon added mid-rolls after 1.82M views on 'I'm 40' to protect early retention and still earned ~£22–23k from ads on ~4M views.
Use Three Content Types To Win On LinkedIn
- On LinkedIn, structure posts as hero, educational, or interactive pieces and lead with a 125-character hook to maximize read-more conversions.
- Simon uses story-driven posts and mixes hero announcements, how-to frameworks, and comment prompts to drive business leads.
Show Up As The Coach You Want To Be Paid For
- To charge high coaching fees, first show up like the coach you want to be: use glossy brochures, 'investment' language, and appear in the environments your clients inhabit.
- Simon advises shifting vocabulary from 'price' to 'investment' and attending premium events to be perceived at higher fee tiers.
