Million Dollar Electrician - Sale to Scale For Home Service Pros S3 EP15 Why $150/hr for electricians is keeping you broke (And What to Do About It)
Still charging $150/hr as an electrician? This is why that rate is silently draining your profits and how to break free.
In this episode, we expose the real math behind electrician hourly rates, why $150/hr isn’t cutting it anymore, and how to calculate a service rate that actually makes your business money. Whether you're just starting out or scaling a shop, this is the real reason electricians stay broke and how to finally shift from undercharging to earning what you’re worth.
💡 What You’ll Learn:
- The myth of “what the market will bear”
- Why your mentor’s prices are not your model
- How your $150/hour is actually costing you the business
- The turning point: doing the math and finding your price power
- Why “service” is what justifies your price (and how to make it undeniable)
This isn’t just a pricing episode. It’s a mindset reset.
⚡️Learn how to present service options that increase average ticket, reduce price objections, and put customers in control, without sounding salesy.
Mastering the Art of Options. Pre-registration link here!
⚡️Join our free weekly Q&A sessions in the SLE Pro App!
⚡️Podcast Powered by Duromax Generators.
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📧 Email: jesse@duromaxpower.com
🌐 Website: www.duromaxpower.com
📞 Call: 909-490-5789
⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies!
⚡️Learn more about electrical service pricing, flat-rate vs. hourly, and how to lead your market through service. Contact us, we’d love to help!
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