Waveform: The MKBHD Podcast Rivian CEO, RJ Scaringe, talks R1S and the Future of Rivian
Apr 7, 2023
RJ Scaringe, CEO of Rivian, shares insights on the R1S SUV and Rivian's future in the electric vehicle market. He talks about the company's adventure network and the innovative features of the R1S, including its unique design elements aimed at enhancing driver comfort. Scaringe also dives into the challenges of scaling production and the importance of user feedback in vehicle design. Plus, he reflects on Rivian's branding evolution and commitment to sustainability, all while recorded in a Rivian R1S. A thrilling ride into the future of EVs!
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The Lucky Sevens
- The R1's battery has 7776 cells, coincidentally allowing the flashlight to use one extra cell for a total of 7777.
- This unplanned alignment to four sevens was a pleasant surprise.
Prioritize Software
- Traditional car companies often prioritize hardware over software.
- Focus on developing high-quality in-house software for a better user experience.
First-Time Truck Owners
- Most R1T buyers are new to truck ownership, seeking the functionality without the traditional drawbacks.
- They appreciate the open bed and gear tunnel, often transitioning from SUVs or hatchbacks.