Underscore

099 • ROD HUNTING

Feb 2, 2026
Rod Hunting, Chicago designer and artist who builds intricate compositions from floppy discs and co-founded the Post Family collective. He talks about long Illustrator sessions and meditative play, how skateboarding taught patience, deciding when a piece is finished, balancing client work with personal practice, and the craft resurgence amid AI-driven sameness.
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INSIGHT

Find Motifs To Grow A Cohesive Body Of Work

  • Rod aims to identify recurring compositional motifs so his floppy-disk pieces feel like a cohesive body of work rather than isolated experiments.
  • He judges success when motifs can be extended across multiple compositions, signalling a developing aesthetic language.
INSIGHT

80s Home Aesthetics And Punk Shape His Taste

  • Rod's taste is rooted in 1980s domestic design and punk/skate counterculture, which surfaces in wood-frame choices and anti-design instincts.
  • He references stereo wood, reel-to-reel textures and punk-era DIY visuals as recurring influences in framing and attitude.
ADVICE

Build Skills AI Can't Replace

  • Protect your creative value by offering what AI can't: original ideas and broader strategic thinking, not just execution.
  • Expand skills beyond pixel-pushing into animation, video, and messaging so you become a versatile creative asset.
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