Today, Explained

Taylor’s version

Dec 28, 2021
Shirley Li, a culture-focused staff writer at The Atlantic, dives into Taylor Swift's bold move to re-record her first six albums. She explains how this strategy reclaims artistic ownership and sparks a significant shift in the music industry. The discussion also explores Swift's complexities with fame, her iconic moments, and her public battles, notably with Scooter Braun. Additionally, Li sheds light on how Swift’s evolved interpretations, like her rendition of 'Love Story,' balance nostalgia with personal growth, influencing both fan loyalty and industry dynamics.
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INSIGHT

NDA Controversy

  • Taylor Swift attempted to purchase her masters but was met with an unusual NDA.
  • This NDA prevented her from speaking negatively about Scooter Braun.
ANECDOTE

Fan Reactions

  • Some Swift fans responded with death threats towards Scooter Braun and his family.
  • Braun asked Swift to intervene and control her fans' behavior.
ANECDOTE

Catalog Sale

  • Scooter Braun later sold Taylor Swift's catalog to Shamrock Capital for around $300 million.
  • However, he retained a portion of the profits generated from the music.
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