The Unofficial TikTok Shop Podcast with Jordan West
Ep 116 - How Rhone Has Become an Industry Leading Men’s Activewear and Lifestyle Brand with CMO Adam Bridgeman
Today’s guest, Adam Bridgeman, CMO of Rhone, shares his insights on how they have scaled their brand from an idea between neighbours to becoming an industry leader in the Men’s Activewear and Lifestyle industry.
Learn how their commitment to building out authentic content, testing everything, reading every review and taking a deeper look at their marketing platform analytics helped them to scale. Adam also shares his personal insights into creating a family-oriented culture and why it is important when running a business.
KEY TAKEAWAY FROM THIS EPISODE
- Build a community if you want your brand to last a decade.
- Be committed to testing, negative or positive, that is a win and how you will succeed.
- Your ability to react quickly to your customers' reviews and respond (product development) is your competitive advantage.
- Small details of your personal life play a big part when you are running a business.
TODAY’S GUEST
Adam Bridegan is the Chief Marketing Officer at Rhone, the men’s premium performance lifestyle brand that was founded in 2014. Under Adam's direction, Rhone has seen Triple-digit growth year-over-year since it started and has become a retail leader.
Check out their men’s high-wear activewear products and connect with their community as well here https://www.rhone.com
Connect here with Adam on LinkedIn.
Simple read and big impact Scientific Advertising by Claude C. Hopkins
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