New Books in Science

Philip Ball, "The Beauty of Chemistry: Art, Wonder, and Science" (MIT Press, 2021)

May 10, 2021
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INSIGHT

Science Communication Is Crucial In Crises

  • Ball highlights the urgent role of accurate science communication during crises like the pandemic.
  • He stresses that misinformation and politicization make reliable science writing vital.
ADVICE

Prioritize Message Over Production

  • Accept lower production polish when communicating remotely; focus on message, not studio perfection.
  • Use accessible tools to make programs and interviews because imperfect formats still convey substance effectively.
ADVICE

Learn By Reading And Contextualizing

  • Read strong writers to learn science communication and practice by rewriting and editing your own text.
  • Embed science in cultural context to show how ideas shape and are shaped by society.
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