Anyone who follows current events sees images of Israel that suggest a country defined by conflict and violence. Yet Israel has also made substantial contributions to the global marketplace in such industries as technology and medicine. The challenge for Israel going forward is to make the world more aware of its hospitable business environment. Marketing professor Yoram (Jerry) Wind and David Pottruck former CEO of Charles Schwab & Co. and now chairman and CEO of Red Eagle Ventures talked with Knowledge at Wharton about steps Israel can take to improve its image.
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Knowledge at Wharton