Michael Gale's Futures In Focus Peter Moore - Evolution of the Football (soccer) fan experience
Peter Moore from the Liverpool Football Club discusses their focus on evolving the fan experience both inside and outside the stadium. He prioritizes providing a first-class experience for fans attending games at Anfield, investing in stadium amenities and services. Peter and his team have received awards for the best stadium experience in the Premier League and plan to continue improving it. Peter also emphasizes the importance of engaging the global fan base. They aim to bring Anfield closer to fans worldwide using technology like virtual reality and augmented reality. They want to create unique experiences and bridge the geographic gap between fans and the stadium. They also highlight their investment in content creation, social media engagement, and partnerships to connect with fans globally.
Read Michael's corresponding article for Forbes here: