Ones Ready Ep 514: Project Linear - What Tactical Athletes Wear
Most people see an injury at BUD/S as the end of the road. For Chris from Project Linear, it was just the beginning. After making it through Hell Week and Phase 2, a brutal injury cut his journey short only seven weeks before graduation—but instead of letting that define him, he turned the experience into fuel.
Today, Chris leads Project Linear, a tactical gear company built on the same standard of excellence he carried into the Navy pipeline. No gimmicks. No influencers. Just authentic gear trusted by the operators who actually use it.
The Ones Ready crew pull Chris into the team room to unpack how injury, humility, and obsession forged a brand that’s raising the bar for the tactical community. From breaking up bar fights in San Diego to designing gear for SEALs and SWAT teams, Chris proves that getting knocked down doesn’t mean you’re done—it means you’re being forged.
If you’re chasing greatness, recovering from setbacks, or building something that matters—this one’s for you.
⏱️ Timestamps:
00:00 – Peaches owns up: how to fix your own mistakes like a grown man
03:00 – Meet Chris: from bar bouncer to BUD/S to badass entrepreneur
06:45 – The brutal truth about SO contracts and Navy selection
10:20 – Cutting corners? You’ll get exposed — in life and business
14:00 – BUD/S setbacks and how to weaponize adversity
19:00 – Building Project Linear: no influencers, no fluff, no BS
24:30 – The 80/20 rule every veteran entrepreneur should break
28:40 – The SWAT team that literally stole their gear (and paid for it later)
33:00 – Why “authenticity” actually pays off
39:30 – What “Linear” really means — and why your logo should matter
44:00 – Tactical Games, functional fitness, and training that doesn’t suck
51:00 – Advice for future operators: cut distractions and stop chasing comfort
55:30 – Future collab? Ones Ready x Project Linear tease
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Collabs:
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