#137 The Future of the Fitness Industry

Like me, Ken Baldwin is a Fitness Industry dinosaur but unlike me, he’s still knee deep educating, training and inspiring Fitness Professionals to be their best for themselves, and of course, their clients. Ken is the Director of Education for Perform Better Australia, the Founder of The Healthy Ageing Institute and is on the advisory board for the Functional Ageing Institute. With over 30 years of experience in all areas of Fitness & Health, Ken now focuses on developing research based programming around the Active Ageing. In this episode of TYP, Ken and I talk about the state and direction of the fitness industry (past, present and future), how to age intelligently, specialising versus being a generalist (as a fitness or health professional), why most PTs have short careers (18 months on average), the importance of building rapport with clients and the importance of walking your talk and being a role model.