Masters of Moments Creating Spaces with Purpose: Balancing Aesthetics, Functionality, and Investment – Antonia Botero - Principal @ MADDPROJECT
Feb 12, 2025
Antonia Botero, Principal at MADDPROJECT and an expert in architecture and historic renovations, shares her insights into the evolution of architectural taste. She discusses the importance of intentional design, especially in transforming hotel interiors through thoughtful exteriors. Antonia recounts her experience with the TWA Hotel, navigating complex challenges while blending history with modernity. She also emphasizes empathy in team management and reveals her favorite hotels that exemplify design excellence, making for a captivating conversation on creating purposeful spaces.
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Early Career Experiences
- Antonia Botero's first job exposed her to diverse projects, from historic preservation to new construction.
- This experience solidified her desire to transition from architecture to development.
Architect-Developer Dynamics
- Developers sometimes underestimate the research involved in architectural design, leading to cost misunderstandings.
- Architects and consultants may not fully grasp external factors influencing developer decisions.
Paying for Design
- Avoid offering equity to architects in lieu of design fees if you cannot afford them; it creates conflicts.
- Focus on securing proper funding for design, as it's crucial for project success.