Edufuturists #307 Why AI Literacy is More Than Promptcraft with Jeremy Samways

14 snips

Aug 30, 2025

Jeremy Samways, founder of the charity Your Tomorrow and creator of the AI Literacy Launchpad, brings marketing and FE consultancy experience to AI education. He discusses student-focused AI literacy, why long-term frameworks beat quick prompt tricks, ethics and future work readiness, and how a 12-session Launchpad helps schools teach durable AI skills.

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ANECDOTE

From Marketing To AI Education

Jeremy pivoted from marketing and consultancy into AI education after reading Wait But Why and talking with his teenage sons.
He started doing school workshops which led to founding the Your Tomorrow charity to scale impact.

ANECDOTE

Workshops Revealed Wider Demand

Jeremy tested workshops with 16–19 year-olds and received strong student and teacher feedback.
Teachers then asked for the same training for staff, drawing him into CPD and wider educator sessions.

ADVICE

Scale With Video-Led Programs

Build scalable products, not one-off sessions, to reach many students effectively.
Jeremy created the video-based Launchpad to expand reach beyond small workshops.

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In this episode of the podcast, we are joined by Jeremy Samways, who discusses his journey from marketing to education, focusing on the importance of AI literacy for students. Jeremy is the founder and a trustee of Your Tomorrow, an innovative charity dedicated to bridging the gap between education and the rapid advancement of Artificial Intelligence.

With a strong communications and consultancy background and over a decade of experience working closely with the FE sector, Jeremy offers unique insights into AI’s transformative potential for students and educators.

Jeremy leads Your Tomorrow in delivering impactful and innovative workshops and training programmes designed to demystify AI, equipping young people and educators with the critical skills for a future profoundly shaped by AI.

Jeremy shares insights on the workshops he conducts, the development of the AI Literacy Launchpad, and the need for students to be prepared for a rapidly changing job market influenced by AI. The conversation emphasises the significance of student engagement, the ethical implications of AI, and the necessity for educators to adapt to new technologies while fostering critical human skills.

Chapters

00:00 Introduction

03:22 The Influence of AI on Education

06:11 Workshops and AI Literacy for Students

09:10 The Role of Educators in AI Literacy

12:22 The Need for AI Literacy Frameworks

15:11 The Future of Work and AI's Impact

18:26 AI Literacy as a Long-Term Strategy

27:10 The Future of AI and Youth Engagement

36:41 AI Literacy Launchpad: A New Educational Framework

50:22 Quickfire Questions

Find out more about Your Tomorrow

Get in touch with Jeremy and the team

And for a quick LaunchPad video intro

Thanks so much for joining us again for another episode - we appreciate you.Ben & Steve xChampioning those who are making the future of education a reality.Follow us on X Follow us on LinkedIn Check out all about EdufuturistsWant to sponsor future episodes or get involved with the Edufuturists work?Get in touch