J. Lohr Vineyards Leading the Way

Cynthia Lohr, co-owner of J. Lohr Vineyards & Wines, discusses sustainability and tourism in the wine industry. They explore their commitment to resource conservation, social equity, and innovation, as well as solutions for low emissions and clean energy. The chapter also highlights the distinct qualities of wines from J-Loor Vineyard and the winery's response to the current economic climate.