On The Market

Make 30% More Than Regular Rentals? One Property Sees “Explosive” Demand

19 snips
Feb 3, 2026
Jeff Hurst, CEO of Furnished Finder and former short-term rental executive, talks about the booming market for medium-term furnished rentals. He outlines why these 28+ day stays demand 30–50% higher rent, cost less to furnish, and attract commuters, healthcare workers, and relocating families. Learn about the ideal property types, testing a listing quickly, and data from Furnished Finder and AirDNA showing fast growth.
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INSIGHT

Medium-Term Rentals Are A Different Market

  • Monthly furnished rentals are growing fast and represent a distinct asset class from short-term rentals.
  • They concentrate around universities, hospitals, and commuter corridors rather than leisure destinations.
INSIGHT

Smaller Footprint, Bigger Occupancy

  • Midterm rentals typically have smaller footprints and lower upfront furnishing costs than short-term rentals.
  • They often achieve higher occupancy and longer average stays, with many tenants staying three months or more.
ADVICE

Furnish For Function, Not Flash

  • Furnish practically: focus on comfortable beds, basic kitchen stock, and durable furniture instead of 'wow' amenities.
  • Prioritize location and utility over elaborate design to maximize ROI and reduce setup costs.
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