The Publishing Performance Show Nicky Billou - Beyond Book Sales: How Podcast Guesting Can Transform Your Author Business
Feb 18, 2025
40:08
Nicky Billou is a business coach and author who specializes in helping entrepreneurs and authors maximize their impact through podcast guesting. As the author of "Get Booked and Get Paid" and "Finish Line Thinking," he has appeared on over 1,500 podcast episodes and helps clients generate significant revenue through strategic podcast appearances. Coming from an immigrant background, Nicky's passion for entrepreneurship and helping others stems from his father's example of generosity and business acumen.
In this episode:
- The importance of viewing your book as a branding tool
- How to leverage podcast appearances to generate leads and sales
- Understanding commercial thought leadership
- Strategies for introverted authors to succeed on podcasts
- The power of having a strong intention for podcast appearances
- Creating valuable secondary offers beyond your book
- Technical aspects of being a great podcast guest
- Building a systematic approach to podcast guesting
Resources mentioned:
- Get Booked and Get Paid: https://www.amazon.com/Get-Booked-Paid-Generate-Guesting/dp/B0DDQ1ZYS3
- Finish Line Thinking (Book): https://www.amazon.com/Finish-Line-ThinkingTM-Think-Champion/dp/1492237728
- eCircleAcademy.com/appointment (Free consultation): https://www.ecircleacademy.com/appointment
- Writer MBA workshop program: https://writermba.com/
Book Recommendations:
- The Greatest Salesman in the World by Og Mandino: https://www.amazon.com/Greatest-Salesman-World-Og-Mandino/dp/055327757X
- The Greatest Miracle in the World by Og Mandino: https://www.amazon.com/Greatest-Miracle-World-Og-Mandino/dp/0553279726
- Mission Success by Og Mandino: https://www.amazon.com/Mission-Success-Og-Mandino/dp/0553265008
Connect with Nicky Billou:
- Website: https://www.ecircleacademy.com/
- Free Business Consultation: https://www.ecircleacademy.com/appointment
- Facebook: https://facebook.com/thethoughtleaderrevolution
- Instagram: https://instagram.com/nickybillou
- Linkedin: https://www.linkedin.com/in/nickybillou/
Connect with Teddy Smith:
- @teddyagsmith
- Website: https://publishingperformance.com/?ref=ywm3mtc
- Facebook - https://www.facebook.com/publishingperformance/
- Pinterest - https://nz.pinterest.com/publishingperformance/
- Instagram - https://instagram.com/publishingperformanceinsta
- Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JE
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