The Stack Yuji Machida, editor in chief of Japanese menswear title ‘Popeye’
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Jun 7, 2025 
Yuji Machida, the editor in chief of 'Popeye', a landmark Japanese menswear magazine, shares insights on the publication's influential role in shaping fashion and culture in Japan. He discusses the magazine's evolution, adapting to modern trends while maintaining its unique identity. Vlad Mihai, a creative force behind a Romanian publishing house and barbershop, shares his vision of merging these spaces into community hubs. Meanwhile, Jamila Robinson explores the artistry of beverages in culinary culture, revealing how drinks influence social habits and dining experiences.
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Flexible Editorial Process
- Avoid formal editorial meetings; instead, learn individual editors' interests for authentic magazine content.
- Maintain editorial rotation and good taste among staff to keep the magazine fresh and relevant.
Changing Fashion Trends in Japan
- Japan's fashion trends are harder to grasp with traditional styles fading and street and Korean fashion gaining popularity.
- Popeye aims to reflect current surroundings rather than fixed trends, acknowledging evolving city boys.
Japan's Unique Print Magazine Market
- In Japan, print magazines still sell better than digital due to strong distribution systems and many bookstores.
- Local bookstores are vital cultural hubs, and magazine pricing and availability differ greatly from overseas.