EconTalk

Bruce Bueno de Mesquita on Reagan, Yeltsin, and the Strategy of Political Campaigning

9 snips
Jul 23, 2007
Bruce Bueno de Mesquita, political scientist and game-theory expert, explains campaigning as strategy rather than persuasion. He contrasts rhetorical persuasion with heresthetic coalition-building. He discusses Reagan reframing the Cold War, Yeltsin reshaping Russian politics, the persistence of negative campaigning, and why principled candidates often lose.
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INSIGHT

Two Kinds Of Campaigners Rhetoric Versus Heresthetic

  • Campaigners split into rhetoricians who compete within existing issues and herestheticists who redefine the issues to create new coalitions.
  • Bruce Bueno de Mesquita uses Reagan and Yeltsin as examples of innovators who changed the political arena rather than just promising better management.
INSIGHT

Heresthetic Campaigns Are Political Disruption

  • Heresthetic campaigns are analogous to disruptive innovation that creates a new market rather than improving an existing product.
  • Russ Roberts compares it to Schumpeter/Christensen: Reagan and Yeltsin acted like innovators who transformed the political landscape.
ANECDOTE

Reagan's Longstanding Plan To Pressure The USSR

  • Reagan campaigned on tax cuts and economic growth that would fund military expansion to pressure the USSR.
  • Mesquita cites Reagan's 1963 memo and his reluctance to raise Star Wars during the campaign despite believing in it.
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