In this episode of "Do This, Not That," host Jay Schwedelson interviews Dr. JJ Peterson, the co-author of the book "StoryBrand" and co-host of the popular podcast "Marketing Made Simple." They discuss the power of storytelling in marketing and how businesses can use the StoryBrand framework to create clear, compelling messaging that resonates with their customers.

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Best Moments:

(01:59) Dr. Peterson's background

(07:14) Explaining the StoryBrand framework and its seven key elements

(13:24) The importance of making the customer the hero in your brand's story

(15:29) Discussing the benefits of niching down and targeting a specific audience

(18:36) The concept of "narrative transportation" and its impact on marketing

(23:25) Dr. Peterson's reality TV show and his favorite reality TV shows

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Guest Bio:

Dr. JJ Peterson is the co-author of the Wall Street Journal bestseller "StoryBrand" and the co-host of the "Marketing Made Simple" podcast.

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