Season 9 | Ep12 Michael Green: How he made $700K in year one (after not billing for 6 years)

Michael Green: How he made $700K in year one (after not billing for 6 years)

Michael Green spent six years running teams of 100+ recruiters.

Building offices. Managing people. Zero placements.

When he launched Unico in April 2024, he had to go back to basics.

"I had to do role plays to myself. I hadn't qualified a candidate in six years."

Day one was brutal. Just him, his house and a dog.

But Michael had something most recruiters don't: a genuine answer to "what makes you different?"

While everyone else competed on job boards chasing $30K fees, Michael went the opposite direction.

Senior positions only. Architect level and above.

New York Location only

His average fee jumped from $30K to $60K overnight.

His biggest placement? $170,000.

12 months later: $700K gross profit. Solo.

Year two: $1.5M with just four people.

But here's what makes Michael different.

He's not scaling headcount - he's scaling quality.

Ultra-niche: ServiceNow and bleeding-edge SaaS. One technology. Total focus.

Last week, a major partner messaged him: "I've seen your posts. I've heard your reputation. We want to use you exclusively."

He'd never spoken to them before..

He's now targeting growth15 profitable recruiters and $3M in 2026.

This week on The RAG Podcast, Michael tells the full story.

We cover:

- Why he walked away from running 200 people to start from scratch

- How he made $700K in year one after six years out of recruitment

- The "top 3%" model that clients can't say no to

- Why he pivoted from $30K to $100K+ fees overnight

- The AI screening tool that's changing his close rate

- His LinkedIn strategy that generates 70% conversion rates

This isn't about scaling fast.

It's about a man who had to relearn his own trade, doubted himself daily, and built a

$1.5M business in 20 months that doesn't require 100 heads to hit seven figures.

No venture capital. No growth-at-all-costs.

Just profitable headcount over vanity metrics.

If you've ever wondered whether you can start your own agency after years of management - or if there's a smarter way to scale than just adding bodies – this episode has the blueprint.

__________________________________________

Episode Sponsor: Atlas

Admin is a massive waste of time. That’s why there’s Atlas, the AI-first recruitment platform built for modern agencies.

It doesn’t only track CVs and calls. It remembers everything. Every email, every interview, every conversation. Instantly searchable, always available. And now, it’s entering a whole new era.

With Atlas 2.0, you can ask anything and it delivers. With Magic Search, you speak and it listens. It finds the right candidates using real conversations, not simply look for keywords.

Atlas 2.0 also makes business development easier than ever. With Opportunities, you can track, manage and grow client relationships, powered by generative AI and built right into your workflow.

Need insights? Custom dashboards give you total visibility over your pipeline. And that’s not theory. Atlas customers have reported up to 41% EBITDA growth and an 85% increase in monthly billings after adopting the platform.

No admin. No silos. No lost info. Nothing but faster shortlists, better hires and more time to focus on what actually drives revenue.

Atlas is your personal AI partner for modern recruiting.

Don’t miss the future of recruitment. Get started with Atlas today and unlock your exclusive RAG listener offer at https://recruitwithatlas.com/therag/

__________________________________________

Episode Sponsor: Hoxo

Every recruitment founder is investing in LinkedIn.

Spending thousands on Recruiter licences.

Building connections. Posting content. Growing networks.

But here’s the question almost no one can answer:

How much revenue is LinkedIn actually bringing into your business?

Most founders have thousands of connections but no clear process to turn that attention into cash.

That’s the problem we solve.

At Hoxo, we help recruitment founders build predictable revenue systems on LinkedIn, not just noise or vanity metrics.

Our clients are turning LinkedIn into £100K–£300K in new billings within months, using their existing networks and a simple repeatable process.

To show you how it works, we’ve created a short training video exclusively for RAG listeners.

In less than 10 minutes, you’ll learn:

- Why most recruiters are getting zero measurable ROI from LinkedIn

- How small, niche teams are generating consistent inbound demand

- The 3X Revenue System we use to turn LinkedIn into a predictable cash-generating channel

So fill in the form today to see how this system could transform LinkedIn into your agency’s most profitable channel: https://hubs.ly/Q03lBpYC0