BTB163: 41,000 Copies Sold: Lead It Like Lasso Authors Marnie Stockman and Nick Coniglio on Intellectual Property Rules for Authors, Ted Lasso Marketing, Co-Authoring and Growth Strategies

We’re back with Nick Coniglio and Marnie Stockman, co-authors of Lead It Like Lasso, the Ted Lasso inspired leadership book that set out to sell 25,000 copies in its first year and ended up passing 41,000. They started as complete unknowns with no platform, no agent, and no special advantage, yet their book has grown into a quiet hit across business readers and fans of the show. Today, they have an audiobook, hundreds of reviews, and a loyal audience built on character, creativity, and the belief that leadership begins in everyday moments.

In this episode, Nick and Marnie break down how they made it all happen. We talk through their co-authoring process, how they built their leadership framework around memorable Ted Lasso quotes, and the legal steps involved in writing a book tied to someone else’s IP. They share how they found their audience inside fan communities, how they approached nearly one hundred podcast interviews, what actually worked during their launch, where they wasted money, and how genuine engagement became their most powerful marketing tool.

Stick around for this episode and let their story remind you that good things tend to happen when you show up, stay curious, and keep caring about people.

Check out Marnie and Nick’s books here: 

Lead it Like Lasso: https://a.co/d/5bNbsPQ

The Business of You: https://a.co/d/1xYmWYh

Check out their website here: www.leaditlikelasso.com

Follow Nick and Marnie on LinkedIn for more leadership insights.

Nick Coniglio: https://www.linkedin.com/in/nick-coniglio-5b62153/

Marnie Stockman: https://www.linkedin.com/in/marniestockman/

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