The Revenue Room™, by H2K Labs The Revenue Room™ with Mike Carlucci, COO, Clarion Events North America
In this episode of The Revenue Room Podcast, host Heather Holst-Knudsen, CEO of H2K Labs, sits down with Mike Carlucci, Chief Operating Officer at Clarion Events North America. With over two decades of experience in the events industry, Mike discusses the power of leveraging data, alignment between sales and operations, and creating exceptional customer experiences. Together, they delve into the strategies and innovations that have helped Mike transform operations and revenue strategies at Clarion Events.
Key Highlights:
- RevDub 2025 Announcement:
Heather kicks off with exciting news about RevDub 2025, an exclusive event for CEOs and their C-suite teams focusing on multi-sided businesses and strategies to drive revenue and enterprise value. - Guest Introduction:
Mike Carlucci's illustrious career spans over two decades in the events industry, from Reed Exhibitions to transforming Clarion Events’ North American operations. Mike’s leadership philosophy emphasizes customer-centric experiences and inclusive, high-performing teams. - Data-Driven Revenue Strategies:
Mike explains how leveraging data has revolutionized event operations, pricing strategies, and customer relationships. He shares insights into:- Forensic data analysis for better decision-making.
- Aligning sales and operations for a seamless customer journey.
- Focusing on fewer, high-impact initiatives for sustainable growth.
- Generational Shifts in the Industry:
The duo explores how the pandemic and changing demographics have accelerated innovation in the events sector. Mike highlights the importance of adapting to new customer expectations, especially from younger generations like Gen Z. - Customer-Centric Innovations:
- The Clarion Premium Program: A concierge-style service for key accounts, enhancing customer satisfaction and driving higher engagement and spend.
- Connections Programs: Leveraging tech and data to facilitate meaningful connections between attendees and exhibitors.
- Revenue Room Connect Collaboration:
Mike shares his enthusiasm for H2K Labs’ initiatives, including Revenue Room Connect and Revved Up, as platforms driving revenue-critical conversations and actionable insights for the industry. - Rapid Fire Fun:
Heather wraps up with some light-hearted questions about Mike’s preferences (coffee over tea, savory over sweet) and his curre
About RevvedUP 2026
RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy. Taking place March 23–24, 2026 at The Vinoy Resort in St. Petersburg, FL, this two-day strategy lab helps leaders pressure-test how AI moves from cost center to growth driver and turn data and disruption into competitive advantage.
About Heather Holst-Knudsen
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.
About Revenue Room™ CXO
Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.
Learn more or apply for membership at info.h2klabs.com/apply-cxo.