Jason On Firms Podcast 266 Steal These 13 Content Rituals From Me
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Jun 20, 2024 Practical routines for creating repeatable content that reduce effort and boost consistency. Playful 'roast' formats aimed at specific niches to spark engagement. Using AI to generate niche ideas and sharing ChatGPT prompt histories. Turning client stories, red-flag examples, and anonymous submissions into compelling posts. Repurposing others' work through a firm-focused lens and using Q&A and comic panels as ongoing content sources.
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Use Weekly Content Rituals
- Build recurring content rituals so you don't reinvent ideas each time you post.
- Jason Staats uses weekly formats (e.g., Q&A Fridays, Roast My Firm Tuesdays) to lower creative lift and stay consistent.
Run Roasts To Give Blunt Helpful Feedback
- Use a roast format to critique submissions publicly because controversy and humor drive engagement.
- Jason runs Roast My Firm and variants (tech stack, chart of accounts) to give blunt, coach-style feedback people can learn from.
Specific Niches Make Critiques Useful
- Niche-specific content is far more actionable than general critiques because patterns become meaningful within a segment.
- Jason explains roasting beekeepers' financials is useful because you learn industry norms and what advice actually applies.