Stop Guessing: Vince Wang on Turning Influencer Content into a Measurable Growth Engine

What if the most powerful marketing channel in restaurants isn’t ads, email, or social media, but the people already influencing where your guests eat?

Vince Wang believes that’s exactly the case.

As the force behind Mustard, Vince is applying the discipline of performance marketing to one of the most chaotic channels in hospitality: influencer marketing.

In this conversation, we get into why influencer marketing may be the most underpriced performance channel in the industry, why micro-creators often outperform celebrity influencers, and how data—real data—can turn content into predictable growth.

If you’re tired of marketing that feels like guesswork, this conversation shows what happens when you start measuring what actually works.

To learn more about Mustard and how they’re turning influencer marketing into a measurable performance channel for restaurants, visit mustard.love.

_________________________________________________________

Today's episode was brought to you by Square. If you want restaurant tech that actually supports how you run your restaurant, find out how Square can help at square.com/goodstuff.

Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com