The AMO Show Eric Hoffman on Growth of Hoffman Media Up and Down the Funnel
Jun 10, 2024
Eric Hoffman, CEO of Hoffman Media, discusses the company's growth strategies, revenue streams, and adaptation to digital transformation. They emphasize the importance of niche audiences, diversified income sources like subscriptions and events, and outsourcing for resource management. Eric also provides valuable advice for growing media businesses during digital transformation.
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Custom Content Agency Model
- StoryMaker acts as an in-house custom content agency creating video, cookbooks, and campaigns for advertisers.
- This blurs lines between traditional publishing and agency services, adding value beyond normal ads.
Cross-Pollinating Books and Magazines
- Publishing books requires a distinct project management approach with authored works and ghostwriting.
- Hoffman Media leverages its editorial and culinary resources across magazines and book publishing for efficiency.
Profit Discipline and Incentives
- Hoffman Media targets about 10% net income margin with disciplined cost management and lean operations.
- Employee profit incentive plans align team culture towards profitability and operational efficiency.