Run a Profitable Gym Mike Michalowicz: What Makes Your Gym "Better"?
Tickets to the Two-Brain Summit are $200 off until Feb. 1. Get yours via the link below!
This year's headliner: Mike Michalowicz, entrepreneur and author of multiple bestsellers, including “The Pumpkin Plan,” “Profit First,” “Clockwork” and “Get Different.”
Today on “Run a Profitable Gym,” Mike joins Two-Brain CEO John Franklin to explain why most gyms are swimming in a sea of sameness, invisible to potential clients. And of course Mike has a clear plan to make a fitness business stand out and force people do a "double neck turn" when they see it.
You’ll learn the psychology behind what grabs people’s attention versus what our brains filter out and ignore.
Mike shows gym owners how to look for new ideas outside the fitness industry and shares a real-world example of a microgym that differentiated its marketing and quadrupled foot traffic overnight.
He also reveals the “magical, Jedi-mind-trick question” you can ask ideal members to learn what truly sets your gym apart. Then you amplify your advantage to attract more "perfect clients."
The key? Stop trying to be “better” and start being different.
Don’t miss out on your chance to hear from Mike Michalowicz at the 10th annual Two-Brain Summit this June in Chicago. Save $200 on your ticket now through Feb. 1—link below!
Links
Two-Brain Summit Tickets
Gym Owners United
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0:56 - “The sea of sameness”
3:36 - Example & where to find ideas
8:20 - What do your clients notice?
17:11 - Framework for effective marketing
21:25 - Why define a specific audience?