CEO Coaching International Podcast Why You Need a Data Strategy to Anchor Your AI Strategy with Tim Kreytak and Jason Breazeale
Feb 18, 2026
Jason Breazeale, VP of Technology at Burn Bootcamp, who builds scalable franchise tech and data ownership. Tim Kreytak, CEO of Ironside, a cloud data and analytics expert. They explain why clean, trusted data must precede AI. They cover building centralized data platforms, aligning franchise partners, prioritizing high‑ROI use cases, and practical AI wins like automated lead nurturing and internal GPT tools.
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Ironside Built Burn's Data Foundation
- Ironside helped Burn Bootcamp build a cloud data platform by integrating CRM, POS, and e-commerce data.
- That foundation enabled Burn's digital transformation and enterprise-class tooling for growth.
Define Metrics With Stakeholders
- Create a data dictionary and involve franchise partners to define business logic and metric definitions.
- Use advisory councils to get buy-in so stakeholders trust the single source of truth.
Mix Data Lakes With Warehouses
- Modern data architectures combine data lakes, warehouses, and marts to store diverse structured and unstructured data.
- Cloud platforms let you store raw formats (JSON, MP3, CSV) so you can later make them actionable.