Episode 849: Stop Posting Boring Houses. Use S.T.A.Y. Instead

Are you one of those real agents who treat their Instagram like a graveyard where engagement goes to die. Since this is Top 33 of our Top 35 re-upload series, we are breaking down the S.T.A.Y. framework I developed while working at Facebook and Instagram headquarters. Why re-upload? Because "knowing what to post" is the #1 hurdle keeping you from closing deals. We are moving past the "Just Listed" spam and into a 30-day circle of content that actually works. We look at Selling through a story, Teaching the market data, giving Advice beyond houses, and showing the real You. We cover why your cycling hobby or family dinner actually gets more love than a sterile headshot. If you want to stop guessing and start using the analytics to grow your presence, this framework from my bestselling book Real Estate Prospecting is the only roadmap you need.

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