The Sell More Books Show: Book Marketing, Digital Publishing and Kindle News, Tools and Advice Episode 623 - The Launch Never Ends
Mar 18, 2026
A lively dive into relaunch strategies and why a book launch can last months or years. Practical takes on using ads to test covers and branding, plus building a loyal reader base and email list. Tips on promoting as a shy author, protecting writing time from news, and connecting with other writers remotely. A strong focus on mindset and persistence for long-term visibility.
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Relaunch Books Multiple Times
- Relaunch a book multiple times instead of giving up after a weak initial launch.
- Bryan Cohen relays Anil Dash: simplify, tweak branding, or re-time launches to put your work back in front of distracted audiences.
Make Your Launch A Long Window
- Treat a launch as a flexible window that could be weeks, months, or years to avoid fixation on first-week results.
- Bryan Cohen argues long launches and ongoing ads build perennial bestsellers rather than one-time spikes.
Build Your Audience Before Launch
- Prioritize building an audience because 80% of sales come from people who already know you.
- Bryan Cohen: grow your mailing list and followers so launches rely on true fans not strangers.