The Unofficial TikTok Shop Podcast with Jordan West

Ep 396: Transitioning From Wholesale to DTC With Dusty Zeiner, Maileg

Nov 8, 2022

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Many D2C brands view wholesale as a dying industry, but that couldn’t be further from the truth. Pairing wholesale and D2C together is a powerful combination as the two work so well in tandem.

In this episode, Dusty Zeiner of Maileg talks about how their business transformed from wholesale to D2C. He shares the advantages of being a wholesale business first before going online and other practical tips for your e-commerce brands.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

Wholesale and D2C work well together.
You make a smaller margin on wholesale business but you're not spending money on the digital acquisition of customers.
Sometimes, you have to think if having sales reps works for your brand and decide to move away from it.
You have to think of different ways to talk to different customers.
Wholesale is the best acquisition for D2C.
Going to tradeshows is not as expensive as one might think. Meeting new customers pays for the price.
Learn to turn intuition into a decision.
Not everything will work for every business in the same industry.
Most decisions in business can be reversed if they are not working.

Recommended Apps:
Evernote https://evernote.com/
Voice Memos

Recommended Podcast Audiobook:
Dune by Frank Herbert
https://www.audible.com/pd/Dune-Audiobook/B002V1OF70

Today’s Guest:

Dusty Zeiner is the CEO of Maileg North America

Maileg is a Danish brand that makes a wide variety of toy collections.

Connect and learn more about Dusty and Maileg here:
Website: https://www.maileg.com/
LinkedIn: https://www.linkedin.com/company/maileg
LinkedIn: https://www.linkedin.com/in/dustyzeiner

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