The Andrew Faris Podcast 70% Of Her Influencer Revenue Comes From One Strategy Most Brands Ignore
Apr 16, 2026
Taylor Rath, General Manager at Bryan Anthonys with 10+ years building influencer programs. She explains how a tiny subset of creators drives most revenue. She breaks down seeding product, commission-first deals, and co-created collections that convert. She also covers relationship tactics like events and personal outreach, and how to scale affiliate programs without losing personalization.
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Small Number Of Creators Drive Most Revenue
- Influencer programs are a numbers game where a small fraction of creators produce outsized revenue and should be cultivated long-term.
- Taylor built a 5,000-contact list over years and estimates ~500 were revenue-producing, with a few driving most sales.
Seed Product Before Investing Paid Deals
- Seed free product first then use performance to identify creators worth deeper investment like custom collections.
- Taylor starts with gifting, tracks revenue, then builds influencer-designed collections that become evergreen feed for always-on ads.
Build Influencer Designed Collections
- Prioritize influencer-designed product collections because they drive the majority of influencer sales.
- Taylor says 70% of her influencer revenue came from custom collections and treats collections as the inner funnel for evergreen campaigns.