Post Reports Labubus: China's plushy, soft power tool
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Sep 1, 2025 In this riveting conversation, Kelly Kasulis Cho, a seasoned reporter and editor at The Washington Post based in Seoul, dives into the phenomenon of Labubus—adorable plush toys taking the world by storm. She unpacks how these quirky collectibles have become a cultural symbol, revealing their connection to China's economic strategy. The era of counterfeits complicates this trend, sparking a major cultural conversation. Plus, Kelly discusses the emotional escapism these toys offer, weaving a narrative rich in sociology and consumer behavior.
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Prepare For Rapid Sellouts
- Expect Pop Mart drops to sell out instantly; set alarms and prepare for fast online competition.
- Avoid relying on in-store purchases since they are essentially impossible to obtain at retail.
Sales Surge and Real-World Consequences
- Kelly reported $418 million in Labubu sales and huge overseas revenue growth for Pop Mart.
- She also recounted store fights and theft rings tied to the high demand for the toys.
Why Adults Flock To Blind Boxes
- Popularity stems from fashionability, exclusivity, social bonding, and a gambling-like blind-box thrill.
- Adults buy them for status, dopamine, and connection even amid broader economic anxieties.