The Town with Matthew Belloni The Townies: Hollywood’s Best and Worst of 2024
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Dec 30, 2024 
This week, Lucas Shaw, a Bloomberg reporter known for his keen insights into Hollywood, joins for the annual Townie Awards. They dissect the biggest wins and blunders of 2024, including the standout film 'Maria' and the surprising success of 'Emilia Perez.' The duo explores the entertainment industry's ups and downs, tackling major changes at Netflix and Paramount. They also dive into unexpected failures, PR missteps, and the evolving dynamics around star power and audience engagement. Get ready for a humorous yet critical take on this year’s Hollywood highs and lows!
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Wicked Press Tour
- Wicked’s press tour was both the best and potentially most expensive, setting a new standard for saturation.
- The campaign leveraged all Comcast platforms, raising questions about its overall cost.
Wolves 2 Announcement
- Apple's announcement of a Wolves 2 sequel, after pulling the original, was met with disbelief.
- The director later criticized Apple’s handling of the film, validating the skepticism.
Bruno Mars' Sneaky Success
- Bruno Mars achieved sneaky success as Spotify's top artist, driven by collaborations with Lady Gaga and Blackpink’s Rosé.
- Despite no new album, his popularity surged due to these hit singles.