Newsletter & Email Growth: Growth In Reverse He spends $1M per month on ads. And makes $50M per year.
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Feb 4, 2026 Matt Paulson, founder of MarketBeat and builder of a mid-eight-figure financial media business. He talks about scaling newsletters into a multi-channel network. He covers SMS strategy, massive paid ad spend and how paid vs organic revenue splits. He explains cohort ROI, list deliverability tactics, and why long-term persistence matters.
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Build A Multi-Channel Profitable Funnel
- MarketBeat treats acquisition as a profitable funnel, not a single-channel cost problem.
- They aim to spend a dollar and make three over a year by layering channels and offers.
Prioritize Offers Dynamically
- Show dynamic offers to new signups and use recent data to choose the highest-paying offer first.
- Use co-reg networks, internal inventory, and IMS and reorder them based on seven-day performance.
Prioritize SMS Acquisition
- Push for phone numbers aggressively because SMS converts at far higher value per user.
- Expect higher costs and compliance work but treat SMS like email was years ago: high ROI if done right.