#46, The Female Founder, The Metaverse & The xydrobe w/ Nell Lloyd-Malcolm

Jan 24, 2023

56:56

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Episode notes

Nell Lloyd-Malcolm is smart, bold, and hugely ambitious. xydrobe, the company she co-founded with Michael Pegrum and Isabella Gallucci, was created to be the world's first luxury reality shopping universe.

Think of it as a virtual reality enabled The Lion, The Witch & The Wardrobe - where anything is possible.

Where a VFX version of the iconic Harry Styles's patchwork cardigan from JW Anderson exists as an NFT. Where Givenchy’s TK-360 sneakers fly through walls, and gravity doesn’t exist.

This is a luxury shopping environment, like you’ve never seen it before.

It’s an extraordinary one person experience accessed through a physical pod called a ‘xydrobe’ (pronounced ‘zai-drobe’) where state of the art VR experience is coupled with scent, wind, surround-sound and more.

Nell is extremely focused and thoughtful. We sat down to talk about building a business of this scale, the metaverse, the perils of being a female founder and much more.

Register at www.xydrobe.com to be the first to book time within the xydrobe universe, and to receive news around all partnerships.

We Discuss:

02:07 - What is xydrobe?

15:31 - Who are the competitors?

18:34 - JW Anderson and Givenchy collaborations

24:14 - The Metaverse

27:01 - Advice to luxury brands about VR

28:55 - Nell’s career background

32:02 - Pivoting from the filming industry

34:31 - Dealing with Failure

42:45 - Raising funds as a female founder

52:00 - What is leadership?