Trump administration launches ‘Coalie’ mascot: But what is the point in political mascots anyway ?

Doug Burgum, Trump’s Interior Secretary, has launched a new ambassador for the Office of Surface Mining Reclamation and Enforcement. It’s a mascot, with cute, big eyes and wellies, and his name is Coalie...but what is the actual point of political mascots like this? Joining Sean was is Lorcan Nyhan, from the Communications Clinic.