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In this episode, we’re going through how to find and work with an assistant or intern so that they can do outreach for you while still getting press success. Emi is sharing her best advice on making connections, following up, staying organized, and so much more.

TOPICS WE COVER IN THIS EPISODE:

How to lead with value
The importance of making genuine connections with people
Why you don’t need tons of experience to get featured
Being strategic about who you’re pitching to
How to take advantage of social media
Finding the right person to join your team
The importance of having a good follow-up strategy
How to keep your outreach organized
Making it clear that you’ve done your research on people you’re reaching out to
Making a good first impression
How to handle rejection

Resources Mentioned:

Connect with Emi on LinkedIn- https://www.linkedin.com/in/emihockett
Follow Emi on Instagram- https://instagram.com/emi_hockett?utm_medium=copy_link
Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

How to Delegate PR Outreach to Assistants/Interns with Marketing Communications Specialist Emi Hockett