Bloomberg Intelligence

Tesla’s EV Sales Miss Expectations Again in Deepening Slump

8 snips
Apr 2, 2026
David Welch, Bloomberg Detroit Bureau Chief and auto industry reporter, unpacks Tesla’s weak delivery quarter and waning investor confidence. He explores the broader global EV slowdown, fading incentives, and Tesla’s shift toward robotics and autonomy. He also touches on Stellantis’ early talks with Leapmotor about EV production in Canada.
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INSIGHT

Tesla Sales Slide Driven By Incentive Pullbacks And Musk Backlash

  • Tesla's deliveries missed expectations despite being up year-over-year because prior-year distortions and a longer-term sales slide masked weakening demand.
  • David Welch cites backlash effects from Elon Musk and fading EV incentives in China and the U.S. as concrete reasons for the downturn.
INSIGHT

EV Market Cooling As Incentives Fade

  • EV sales are cooling globally as government incentives in major markets like China and the U.S. have been reduced or removed.
  • Welch notes BYD and others saw weaker months when those incentive programs ended, directly squeezing demand.
INSIGHT

Tesla Pivot To Autonomy Increases Execution Risk

  • Tesla is shifting away from high-end sedans and SUVs toward robotics and autonomous driving despite those being technically difficult and uncertain.
  • Welch warns Tesla's reliance on its unique data-driven autonomy approach adds execution risk to the pivot.
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