Based Camp | Simone & Malcolm Collins

Based Camp: Update On Our Lives & Going Viral

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May 7, 2023
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ANECDOTE

Books, Business, And Embryo Selection Story

  • Simone recounts publishing several bestselling Pragmatist Guide books and surviving the pandemic while running a travel business.
  • She also describes using embryo selection after her mother's death and subsequent media coverage that sparked controversy.
INSIGHT

Three Press Categories Predict Virality

  • Malcolm observes three predictable categories of press: honest, dishonest, and sensationalized dishonest headlines that drive sharing.
  • He notes nuanced honest pieces perform poorly while inflammatory headlines drive virality via hate-sharing.
INSIGHT

Hate Shares Beat Nuance Online

  • Simone explains that hate-sharing spreads ideas faster than nuanced conversation on platforms like Twitter.
  • She hopes initial outrage can still lead some readers to engage with the actual, reasonable arguments.
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