SPEAK LIKE A CEO 225: Speak So People Want to Listen. Julian Treasure, 5x TED Speaker
Feb 1, 2024
World-renowned expert Julian Treasure shares secrets of powerful speaking, The Seven Deadly Sins of Speaking, impact of language on society, importance of open-mindedness and effective listening, and role of sound in branding. Learn how holding a viral TED talk changed his life.
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How TED Sparked A Second Career
- Julian launched The Sound Agency after selling a previous business and attending TED.
- His TED talks grew into a second career and made the TED stage familiar to him.
Audience Warm-Up Created State Change
- Julian used a vocal warm-up and audience participation in his TED talk to create a state change.
- Inviting the crowd to stand and warm up made the talk more memorable and engaging.
Seven Speaking Pitfalls
- Certain speaking habits drain credibility and connection.
- Gossip, condemnation, negativity, complaining, exaggeration, excuses and dogmatism reduce listenability.