Tech Disruptors Webtoon and the Future of Digital Storytelling
Dec 22, 2025
David Lee, CFO of Webtoon and a visionary in digital storytelling, shares insights on the evolution of vertical scrolling comics and the platform's expansion into novels and video content. He discusses the innovative use of AI tools for creator support, ensuring content quality, and combating piracy. Lee highlights partnerships with Disney and Warner Bros., and the unique micropayment model that drives creator earnings. With a focus on Gen Z engagement, he explains how Webtoon aims to democratize storytelling while adapting to global market dynamics.
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Continuously Refine Personalization
- Use AI personalization to surface the right stories and drive top-of-funnel growth.
- Continuously revamp recommendation systems as user tastes and supply evolve.
Use AI To Augment, Not Replace Creators
- Build AI tools to enhance creator productivity, not replace creators.
- Protect creators from piracy and reduce time-to-publish to retain trust and adoption.
Anti-Piracy Tech Protects Revenue
- TuneRadar and advanced anti-piracy tech are core to protecting creator revenue on the platform.
- Webtoon claims piracy is less severe for them due to this investment and creator focus.