Squawk on the Street CNBC Investing Club: Cramer’s Morning Take on Nike 4/1/26
Apr 1, 2026
Discussion of a major apparel company’s stalled turnaround and why a recent trade went wrong. A look at insider buying signals that failed to predict performance. Review of a quarter with mixed results—beats on earnings but weaker guidance. Explanation of a strict sell policy after repeated disappointing quarters.
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Cramer Concedes Nike Call Was A Mistake
- Jim Cramer admits his bullish call on Nike was wrong and attributes it to over-relying on insider buying signals.
- He expected inventory reduction and a consumer recovery that didn't happen, and Nike remains stuck in a downward revision cycle.
Insider Buying Is Helpful But Not Guarantees
- Cramer notes insider buying usually signals strength, but it's not infallible — he cites recent cases where insider buys didn't help.
- He mentions being swayed by insiders at companies like Intel and Tim Cook's buys, yet Nike's problems persisted.
Nike Faces Geographic And Consumer Demand Gaps
- Nike's recovery is uneven geographically: China shows modest improvement while U.S. demand, especially versus competitors like Converse, remains weak.
- Cramer highlights inventory still not down and a shifted American consumer unwilling to buy certain apparel.