Life & Law: Your Practice. Your Life. Your Terms. #232: Content Marketing 101 For Lawyers
Mar 17, 2026
Stephanie Grober, content and PR manager at Horowitz Agency with nearly a decade in digital marketing, breaks down content strategies for law firms. She covers using LinkedIn to build presence. They compare SEO and GEO and explain how AI reshapes discoverability. The conversation also explores PR placements, awards, and smart ways to repurpose speaking into content.
AI Snips
Chapters
Transcript
Episode notes
Repurpose What You Already Do
- Use every piece of work you already do as content to amplify reach.
- Repurpose conference talks, client presentations, and case stories into LinkedIn posts, articles, or short videos to extend exposure and vetting.
Make LinkedIn Your Living Bio
- Treat LinkedIn as your active, humanized digital property that complements a static firm bio.
- Post regularly (even monthly) and reshare event posts with a few contextual sentences so prospects can vet you and understand your style.
GEO Rewards Specific Question Answers
- GEO (generative engine optimization) prioritizes content that answers specific queries, so niche, question-focused content is valuable.
- Write targeted Q&A-style pieces because AI favors direct answers when constructing summaries.