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How are you different from your competition? It should be a simple question for salespeople, but I’ve found that most salespeople cannot give a clear answer. Your sales success is primarily based on your ability to articulate and execute why you are different from and better than the competition. In this week’s episode, Jeff will show you how to stand out from the crowd by using questions to uncover and speak to your prospects’ unique buying motives.
The Champion Forum Podcast with Jeff Hancher