Matt Friedman

In this episode, Jon and Matt discuss:

Matt and his career
The first steps in starting a company
Value-based goals for your business
Strategic communications

Key Takeaways and Actionable Success Principles:

Figure out what your values and mission are first, then figure everything else out later
The goal in business should be how well you execute on your values and how well you take care of your customers… if you do well, the profits will come
PR is about connecting messages with audiences to lead to a reputation that will support your business objectives
PR is a contact sport, the company needs to dig in with the team to get real results

"The more grounded you are in your values, the more grounded you are in picking your clients, pruning your clients, and picking the people who work for you." - Jon Dwoskin

Get Jon's book "The Think Big Movement: Grow your business big. Very Big!" here

Connect with Jon Dwoskin:

Twitter: @jdwoskin

LinkedIn: https://www.linkedin.com/in/jondwoskin/

Facebook: https://www.facebook.com/jonathan.dwoskin

Website: http://jondwoskin.com/

Email: jon@jondwoskin.com

Connect with Matt Friedman:

Website: http://tannerfriedman.com/

LinkedIn: https://www.linkedin.com/in/matt-friedman-a569304/

Email: mfriedman@tannerfriedman.com

Show Notes by Show Producer: Anna Nygren

Audio production by Turnkey Podcast Productions. You're the expert. Let us help you prove it.

9 Grounding and Aligning Your Business in Concrete Values